STAND OUT IN A CROWDED MARKET.
MORE BOOKINGS. MORE HAPPY GUESTS.
CONTENT THAT CONVERTS.
Struggling to stand out in a crowded market? Let’s change that. We help vacation rentals like yours get seen by more potential guests so you can book your calendar solid. No more random content that doesn’t get seen, our intentional strategy is designed to get the attention of your target audience and then set you up as the number one option in your area for your ideal guests.
YOUR CONTENT STRATEGY IS MAKE
OR BREAK
Picture this: A traveler is searching for the perfect getaway. They scroll through Instagram, see a stunning property, and immediately book. That property? Not yours. Why? Because your content isn’t showing up where your ideal guests are hanging out.
Without a content strategy:
Your brand is forgettable. Or worse, invisible. Guests scroll past your content because it blends in with every other airbnb.
Your ads aren’t working. Throwing money at generic creatives that don’t convert? Ouch.
Good news? You don’t have to keep doing this. We use proven content strategies to get your property in front of the right people—and convert them into loyal guests.
WHAT WE DO
Step 1 - Get their Attention! First we create high quality content that gets your audience’s attention. The kind of photos and videos that stop their scrolling and make them click to see more.
Step 2 - Build Trust and Recognition - We build a professional, unique and attractive brand that stands out among your competitors. Your property isn’t like every other vacation rental- so let’s show people why by creating content that highlights what makes you unique and keeps your best qualities at the front of your potential client’s mind.
Step 3 - Seal the Deal - Once we’ve built trust and have your followers drooling over your place, you’ll be the number one property they want to book when they visit your area. They might even plan a trip to your area, just to stay at your place.
AUTHENTICITY
ATTRACTS
By combining professional, high quality images with relatable User Generated Content, we leverage a powerful marketing strategy designed by real people, for real people.
Forbes Magazine said this about how social proof influences the buyer's Journey:
“People trust people, not marketers, and consumers turn to UGC (User Generated Content) as they would their friends, family or a professional network. As such, UGC builds consumer confidence. It is an incredibly effective way for a brand to influence its audience and convert them into buyers.”
HOW TO MARKET YOUR VACATION RENTAL WITH PHOTOGRAPHY AND VIDEOGRAPHY
LIFESTYLE & TRAVEL PHOTOGRAPHY
Showcase your client’s dream vacation. Show them what they could experience and what they’re missing out on. Help them imagine themselves having their dream vacation at your property. Good content of all the things they can experience on and off property will be associated with the experience you can provide.
ARCHITECTURE & INTERIOR PHOTOGRAPHY
High quality photos of your property increase your chances of people clicking on your listing by 63% when scrolling through the options. Stand out from the crowd with killer images that showcase your vacation rental the way it deserves.
SOCIAL MEDIA CONTENT
In order to get in front of your potential customers, you need to be showing up where they’re hanging out. With 2 Billion users on Instagram and the average user spending at least 30 minutes a day on the app, you’re chances of being seen are high, as long as you’re optimizing your content to show up in their feed. Good social media marketing starts with great content but works with intentional strategy.
PROPERTY VIDEOGRAPHY
Video posts generally perform and convert better than single image posts because they can capture and hold viewers' attention for longer. Videos can also be more effective for brand awareness and creating a loyal following.
We helped Red Pine Cottages beat out the competition
Red Pine Cottages built a beautiful A-frame cottage in 2022 specifically as a short term vacation rental. It’s a 3 bedroom, 1.5 bath cottage with an open concept and high ceilings in the living area. A wood stove, hot tub and all the modern amenities make this the perfect home away from home.
OBJECTIVE - As a start-up, Red Pine Cottages needed a full portfolio of images to use in online listings and on social media. We work with them throughout the year to continuously add images, as seasons change, and so that they have new content to showcase their beautiful cabin year round.
IMPACT - 2.5 years into business, their occupancy rate is now 30% higher than their competitors and without spending money on ads, they’ve organically accumulated 3.1K Instagram followers. Their Airbnb listing also gets 20x higher click-through rate than their competitors.
READY TO CREATE CONTENT THAT CONVERTS?
Fill out the contact form below and let’s get you more bookings!
Let’s start your project.
Email us at gina@snowbirdmediaco.com