STAND OUT IN A CROWDED MARKET.
MORE BOOKINGS. MORE HAPPY GUESTS.
CONTENT THAT CONVERTS.
Struggling to stand out in a crowded market? Tired of losing profits to OTAs? Let’s change that. We help hotels like yours get seen by the right people so you get more direct bookings, more profits and more dream guests.
YOUR CONTENT STRATEGY IS MAKE
OR BREAK
Picture this: A traveler is searching for the perfect getaway. They scroll through Instagram, see a stunning hotel, and immediately book. That hotel? Not yours. Why? Because your content isn’t showing up where your ideal guests are hanging out.
Without a content strategy:
Your brand is forgettable. Or worse, invisible. Guests scroll past your content because it blends in with every other hotel.
Your ads aren’t working. Throwing money at generic creatives that don’t convert? Ouch.
You’re handing 20% of your profits to OTAs. Every time a guest books through an OTA, you're losing money.
Good news? You don’t have to keep doing this. We use proven content strategies to get your hotel in front of the right people—and convert them into clients.
WHAT WE DO
Step 1 - Get their Attention! First we create high quality content that gets your audience’s attention. The kind of photos and videos that stop their scrolling and make them click to see more.
Step 2 - Build Trust and Recognition - We build a professional, unique and attractive brand that stands out among your competitors. Your property isn’t like every other hotel - so let’s show people why by creating content that highlights what makes you unique and keeps your best qualities at the front of your potential client’s mind.
Step 3 - Seal the Deal - We drive traffic to your site - not an OTA - so guests book directly, and you keep 100% of the revenue. Convert Viewers Into Direct Bookings with killer website imagery and video designed to show your clients the feeling they get when they stay with you.
AUTHENTICITY
ATTRACTS
By combining professional, high quality images with relatable User Generated Content, we leverage a powerful marketing strategy designed by real people, for real people.
Forbes Magazine said this about how social proof influences the buyer's Journey:
“People trust people, not marketers, and consumers turn to UGC (User Generated Content) as they would their friends, family or a professional network. As such, UGC builds consumer confidence. It is an incredibly effective way for a brand to influence its audience and convert them into buyers.”
HOW TO MARKET YOUR HOTEL WITH PHOTOGRAPHY AND VIDEOGRAPHY
LIFESTYLE & TRAVEL PHOTOGRAPHY
Showcase your client’s dream vacation. Show them what they could experience and what they’re missing out on. Help them imagine themselves having their dream vacation at your property. Good content of all the things they can experience on and off property will be associated with the experience you can provide.
ARCHITECTURE & INTERIOR PHOTOGRAPHY
High quality photos of your property increase your chances of people clicking on your property by 63% when scrolling through the options. Stand out from the crowd with killer images that showcase your hotel the way it deserves.
SOCIAL MEDIA CONTENT
In order to get in front of your potential customers, you need to be showing up where they’re hanging out. A good social media strategy starts with good content.
PROPERTY VIDEOGRAPHY
Video ads generally perform better than image ads because they can capture and hold viewers' attention for longer. Videos can also be more effective for brand awareness and creating a loyal following. Uses include ads, website banner videos, in-hotel tv advertising.
We helped Red Pine Cottages beat out the competition
Red Pine Cottages built a beautiful A-frame cottage in 2022 specifically as a short term vacation rental. It’s a 3 bedroom, 1.5 bath cottage with an open concept and high ceilings in the living area. A wood stove, hot tub and all the modern amenities make this the perfect home away from home.
OBJECTIVE - As a start-up, Red Pine Cottages needed a full portfolio of images to use in online listings and on social media. We work with them throughout the year to continuously add images, as seasons change, and so that they have new content to showcase their beautiful cabin year round.
IMPACT - 2.5 years into business, their occupancy rate is now 30% higher than their competitors and without spending money on ads, they’ve organically accumulated 3.1K Instagram followers. Their Airbnb listing also gets 20x higher click-through rate than their competitors.
READY TO CREATE CONTENT THAT CONVERTS?
Fill out the contact form below and let’s get you more bookings!
Let’s start your project.
Email us at gina@snowbirdmediaco.com